BMW – Concept XM
| Awarded | 09/2022 |
|---|---|
| Brand | BMW |
| Product | Concept XM |
| Category | Mobility |
| Area | Automotive |
| Total score | 3,80* |
| Link to the product | www.bmw.de/de/topics/faszination-bmw/bmw-concept-cars/bmw-concept-xm.html |
* Until the 2023 award round, the product score was given on a Likert scale from 1 to 5, with 5 being the highest value. Since round 2023/24, the product score has been transformed to a school grade scale (1 “very good” to 6 “unsatisfactory”).
Bold, powerful, full of character – the exterior draws an expressive silhouette full of presence. Strikingly sculpted surfaces and extravagant lines define a unique design language. In the interior, high-quality materials such as leather, velvet and carbon provide more than a hint of luxury. The front area is maximally driver-oriented, while the M Lounge in the rear is very comfortable – BMW M and uncompromising standards of perfection combine to create something completely new.